Some brand journeys are worth taking a look at to see what we can take away from them to build our own brands. And no one is a better example of that than this week’s guest, Michael Stelzner. In today’s episode, Mike is going to walk us through his brand journey from being the white paper guy to the social media guy and into his newest mission. So many great lessons to be learned!

Today I’m talking to fellow brand designer, Liz Mosely! We dive deep into what it means to develop a brand for creatives, how Liz transitioned her brand from a creative to a service provider and how her podcast Building Your Brand has played into her growth!

This episode is going to be a little bit different. Today, I’m going to give you a little taste of what I do with clients in my personal branding work. This is not nearly as thorough or as specific as I would do with an actual client, but I wanted to give you an episode that hopefully you could take some of this discussion back to yourself and use it to figure out some more of your own personal brand.

Kaitlyn Barclay is the CEO and co-founder of Scout Lab. We discuss developing a personal brand by developing your reputation. She talks about how storytelling is a large part of building a brand. And finally, we're going to hear from her about how she put together her personal brand, how that is influenced by being a co-founder and the things that she personally struggled with.