If used properly, influencer marketing can be an incredible tool to help build your brand. Or if you want to be an influencer, it can be an incredible part of your personal brand. But whether you are the influencer creator or you're the consumer brand who is working with them, you have to be really careful to make sure that that influencer marketing partnership is going to build both brands in the right way.
Read moreS3 E4: Branding With Influence with Jason Falls
There's a big difference between so-called "influencers" with millions of followers, and people with actual influence on the people around them. Jason Falls works with professionals to build the kind of trust and expertise that inspires real action. He shares what matters, what doesn't, and how to leverage that influence for good and not evil.
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