This week's topic is definitely one that is very relevant to a lot of brands, which is branding a micro-niche. This will be especially relevant if you are in B2B or tech or something similar. In the case of a micro niche, your audience is hyper-targeted and much smaller in size. This can make designing your branding and marketing more difficult than it would be for larger niches that have thousands or hundreds of thousands in their potential market. Today’s guest is going to show us how she has taken her experience in branding and marketing large B2C companies and applied it to a B2B micro niche.

Melissa LuVisi, the Chief Strategy Officer at tab32. tab32 is the leading innovator of dental practice management technology.