Before there was even marketing, there was word of mouth.
Saul Colt explains how to get people talking, why it matters, how it differs from traditional "influencer marketing," and how to measure your results.
Read moreS3 E5: Knowing What's Working with Katie Robbert
It's exciting to see lots of "likes" on our posts, and disheartening to see lower engagement—but which numbers actually matter, and why?
As data scientist Katie Robbert of Trust Insights tells us, it's important to understand which metrics do and don't matter as we build our personal brands, and how we can use that information to strengthen our strategy moving forward.
Read moreS3 E4: Branding With Influence with Jason Falls
There's a big difference between so-called "influencers" with millions of followers, and people with actual influence on the people around them. Jason Falls works with professionals to build the kind of trust and expertise that inspires real action. He shares what matters, what doesn't, and how to leverage that influence for good and not evil.
Read moreS3 E3: Inclusive Branding with Michelle Ngome
A conversation with Michelle Ngome about inclusive branding—what it means, what it doesn’t mean, and how to get it right.
Read moreS3 E2: Discovering Your Remarkability with Rich Brooks
A conversation with Rich Brooks about discovering your remarkability.
What makes you remarkable (yes, something does, I assure you!) and how can you harness that power in your own personal brand? Tune in and find out! ❤️
S3 E1: Brand Evangelism with Darryl Praill
A conversation with Darryl Praill about what brand evangelism is and how you can leverage it, either as an evangelist, a brand, or both!
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