This is, without a doubt, the question I hear most frequently.
The pressure of being on ALL the platforms (Facebook, Instagram, Twitter, Snapchat, WhatsApp, LinkedIn, and whatever else the kids are using these days) is part of what makes social media seem so daunting for many busy small business owners - not to mention casual everyday users!
But don’t worry - you don’t need to be everywhere.
…or, if you’re more of a reader:
PLATFORM FATIGUE