A six-month small-group personal branding PROGRAM dedicated to getting you out there

(so the people who need you can find you!)

January - June 2025
(bulk of work February-May;
January is onboarding, June is tying it all up in a neat little bow for you!)

Are you getting steady-enough business—yet you’re still flying under the radar, relying on referrals, SEO, or even luck?

You know growing your business will involve “putting yourself out there.” ⏤but you simply haven’t been.

You don’t want to be one of those fake, salesly people. You don’t want to feel like you’re bragging. But you also know you’ve got more to offer, more people to help, than you’re currently able to reach—and you know you’re holding yourself back from it.

You’ve heard that you’re supposed to:

• Build your personal brand. (But what is that, exactly? And how to start?)

• Market yourself. (How? Where? Everywhere?)

• Create “content.” (Again, where? What kinds of content? And with what time?)

• Become “KNOWN.” (By who? For what? And, again⏤how???)

You want to build your brand on your own terms, without doing the things you really don’t want to do.

You want your business to work for you: attracting a full pipeline, deciding who you do and don’t want to work with, having enough of the kind of work you want to attract that you can say “no” to the stuff you don’t so much want to do as are just willing to do.

There are people out there who need your help. YOUR help, specifically. And you can’t help them if they can’t find you. For that matter, they can’t help YOU if they can’t find you. And where does that leave your business?

At the mercy of what you can get—as opposed to what you want to get.

Maybe you’ve been doing a little bit of networking, or you’ve got a decent LinkedIn, or something small like that, but there’s nothing tying it all together.

Perhaps you feel a bit guilty that you haven’t done the damn thing yet. A bit behind. A bit scared.

But if you keep on ignoring taking control of your personal brand?

You’ll keep on in that scarcity mindset of just taking on work because you can get it, that uncomfortable situation of relying on the mercy of referrals, and the powerless position of letting opportunities guide your brand rather than letting your brand guide your opportunities.

Well, I’ve got just the thing:

Let’s Talk About YOUR Personal Brand

A six-month small-group personal brandING PROGRAM dedicated to getting you out there
(so the people who need you can find you)

Running January-June, 2025
(bulk of work February-May; January is a gentle onboarding, June is a gentle off-boarding)

You will feel seen and heard by me, and by yourself, so that you can finally feel ready to be seen and heard by others—
and have it feel authentic and powerful, not icky and scary.

And you will finally feel the confidence, freedom, and control that you deserve to have as a professional. 

What The Program Includes:

One thing that truly breaks my heart is when I work with someone…and they simply don’t do the things. We’ve all seen that situation. Some of us—admittedly me!—have even been that person before. 

So I’ve created a program that doesn’t allow you to fail. It doesn’t allow you to fall off. It’s a constant build, but at a manageable pace, so you’re not bogged down with a ton of extra work. It builds with your business, not outside of it. And it’s all you.

JANUARY/February:

“INSIDE-OUT” PERSONAL BRAND discovery

Starting from what’s inside of YOU, rather than some stiff framework made for someone else.
What lights you up? What makes you special? What are the elements of the YOU-est you that you can possibly be?
What won’t make you feel like you’re portraying a fictional version of yourself?

PERSONAL BRAND plan

What do you need to be doing? What DON’T you need to be doing?
This isn’t a one-size-fits-all program. We’ll tackle only what you feel up to tackling. (You can always add more later!)

FEBRUARY - MAY:

Accountability Sessions

We’ll talk weekly. Yes, weekly. I want to make sure you’re always building, even if it’s just a little tiny bit.
It’s all about small, consistent steps forward.

Strategy Sessions

Every other week we’ll discuss strategy and tweak as needed in real time so we figure out what works best for you—both in terms of results, and in terms of your own comfort and bandwidth.

Working Sessions

Each strategy session will end with a working session, where you will actively start work on what we’ve just discussed while I’m there to help guide you and keep you on track. (See? I’m not leaving you to execute all of this on your own!)

Master Classes

Deep-dive sessions with subject matter experts to help specific elements of your personal brand be as strong as they can be.

Optional Group Calls

Learn from each other, ask me questions (and hear my answers to questions you may not have thought to ask!), and support each other.
(Or don’t! This is your program. And you’ll always get the recordings!)

JUNE:

A SOLID SIX MONTH PLAN

I want to make sure you’ve GOT THIS, and feel fully confident that you can maintain your epic personal brand on your own!
(…though continuing to work with me will also be an option!)

This is vulnerable, personal work. I will hold space for you and help you feel truly seen and heard—and help guide you to truly see and hear yourself!—so that we can build an authentic, natural personal brand from the inside out. 

Hi, I’m Christine Gritmon!

My gift is seeing your gifts, what makes you special, and what makes you unique—and knowing how you can shine a little brighter so that the people who need you can find you.

I’ve helped hundreds of solopreneurs, small business owners, and other professionals establish their personal brands in a bigger, bolder way that has led to, yes, increased business, but more importantly, more comfort and control in how they present themselves and their businesses to the world.

Because when it’s real, it won’t become a whole extra job to maintain. So you can focus on what matters most: using your gifts.

Your voice IS worth sharing. 

Your work SHOULD be reaching more people. 

You ARE worth paying attention to. 

You CAN grow.

A six-month, small-group, personal branding program that will accompany you step by step in building a strong, genuine personal brand that feels so authentic to who you are and what you want that it becomes perfectly natural and easy to maintain it on your own.

Limit 10 participants.

1,750/month  1,000/month if you purchase by December 15, 2024,
and skip January’s payment!

HOW THE PROGRAM WILL PROGRESS

Step 1:

Pre-enrollment conversation about where you’re at and what you hope to accomplish.
This is free; I want to ensure you’re right for the program before I take your money!

Step 2:

Pre-work. I’ll send you a series of searching questions to work through with yourself regarding your gifts, your preferences, what lights you up, how you serve others, who those “others” are, how they wish to be served, etc.--in other words, starting with what’s inside you, as well as what’s inside them, so we can better work out what will resonate most for all parties.

Step 3:

Roadmap session. We’ll go through your answers, clarify what your journey should aim to look like, identify what you DON’T want (or need) to do, and figure out a flexible plan. We’ll also start work on clarifying your messaging, with other elements of your brand to follow.

Step 4:

Every-other-week 1-on-1 strategy and work sessions. Check-in calls on the weeks in between. You will own that time on my calendar, and that space in my brain.

Step 5:

Weekly group calls (recorded). I’ll solicit questions from everyone all week long and answer them on this call, as well as answering questions live. Hop on Zoom with the camera on and mingle, hop on with the camera off and ask me stuff, skip the whole thing entirely and just watch the recording–this group element is entirely up to you to embrace or ignore.

Step 6:

Master Classes. I know a LOT of subject matter experts. I’m hand-picking the ones I know can help this group the most. You’ll learn specifics from them that you can apply immediately to your own personal branding journey, and have the opportunity to ask them questions, as well as learning from the questions others ask of them. This is valuable access to top experts you may not otherwise get a chance to work with!

Oh⏤and to answer those questions from the top of the page:

• Build your personal brand. (But what is that, exactly? And how do you start?)

  It’s the version of you people need to know, and for a specific reason. You start by identifying what does and doesn’t feel like you, light you up, bring you joy, and get you psyched up. We’ll make sure the brand we build⏤which is really just the vehicle for letting others experience your special YOU-ness⏤is built all around the “good list,” and eliminates or at least reduces everything on the “bad list.”

• Market yourself. (How? Where? Everywhere?)

  Common wisdom says, “Be where your clients are.” But I also say, “Be where you won’t hate being.” We’ll discuss where your blockages are, and what you can start incorporating into your marketing activities in a way that doesn’t suck.

• Create “content.” (Again, where? What kinds of content? And with what time?)

  Again: it has to work for YOU. So we’ll figure out what types of content you won’t hate creating. I’ll help you develop content strategies that will fit into your work and your life, so content creation doesn’t feel like a distraction from your work, but rather as part of it. And we’ll see what does and doesn’t move the needle for you with your audience, and tweak your content strategy based on that.

• Become “KNOWN.” (By who? For what? And, again⏤how???)

  Ah, that’s part of Step 1! What do you want to be known for? Who needs to know it? And how do they find those people currently? We’ll look at others who are occupying the types of spaces you’d like to occupy and see what they’re doing, as well as what they’re NOT doing, and run all of that through the prism of what you do and don’t actually want to be doing yourself.

FAQs

Q: I want to work on my personal brand, but I’m waiting until [my website is done/a big client comes through/I lose weight/I publish my book/the next jupiter-saturn conjunction/etc]

A: Let’s build your brand NOW, so that when all that other stuff is ready (if it ever is!), you’ll be perfectly positioned to make even more of it!

Q: What if I’m not a “solopreneur”?

A: Lots of people can benefit from a strong personal brand, and from this program. It’s about identifying how you want to show up in your career and then getting a plan going. Let’s discuss how this work can benefit your particular situation (if it can!).

Q: What if I’ve got a product-based business? I’m not selling “me.”

A: You sure are! You’re not the only person who sells what you sell. Your primary competitive advantage is YOU: making people buy into your story, into supporting you, into loving how you specifically do what you do. Also, your business doesn’t exist in a silo: there are so many more opportunities to get your business out there, if only you were empowered to lead that charge.

Q: Will this program make me more money?

A: That’s on you. I don’t know what you do, how well you do it, what kind of trust you’ve built up, and what kind of energy you’re going to bring to taking this work from the theoretical into the practical. So while this program endeavors to put you in greater control of how your business grows, it won’t do it for you⏤thus, no guarantees.

Q: Can I work with you outside of this program?

A: You sure can! Let’s talk.

Q: Can you work with my team?

A: See above—absolutely.