Using Twitter to Make Events Last All Year: $110 (PMWTWITT)
Instructor: Christine Gritmon
Mon. 6:00pm - 9:00pm; 7/20 (1 sess.)
Anyone who just goes to conferences for the session content is missing out on one of the most valuable parts of any event: the connections! Learn how to utilize Twitter before, during, and after professional conferences to keep the benefits of your conference attendance going all year long. We’ll discuss connecting with fellow event attendees and speakers, establishing thought leadership, repurposing your Tweets into other content, and nurturing relationships that will last long after the conference is over.

More info & registration: http://www.hunter.cuny.edu/ce/Professional%20Development%20Workshops

12 Video Ideas For The Camera-Shy: $110 (PMWFACAD)
Instructor: Christine Gritmon
Mon. 6:00pm - 9:00pm; 7/13 (1 sess.)
We all know we need to “do video” – but what if we’re incurably camera-shy? We’ll discuss why video matters, how to convey consistent branding on video, and learn twelve specific, easy, and re-pursuable ideas for how to make video work for you, without requiring your face on-camera.

Content Strategy: $110 (PMWCOSTR)
Instructor: Christine Gritmon
Mon. 6:00pm - 9:00pm; 7/6 (1 sess.)
Unsure what to post for your business on social media? We’ll discuss what content types do well on each platform, finding time to create content, and building a strategy for shared content, as well as how to work with, not against, the social media platform algorithms so that your content is seen by the right people at the right times.

More info & registration: http://www.hunter.cuny.edu/ce/Professional%20Development%20Workshops

Social Media II: $225 (PMWSOCM2)
Instructor: Christine Gritmon
Wed. 6:00pm - 9:00pm; 6/22-6/29 (2 sess.)
You have a basic grasp on utilizing social media for business, but are you making full use of all opportunities at your disposal? Learn about performance analytics, advertising basics, community-building strategies, differentiated cross-platform content campaigns, and tying social media together with other marketing initiatives, including your email marketing program, for greater conversion.

More info & registration: http://www.hunter.cuny.edu/ce/Professional%20Development%20Workshops

Social Media II: $225 (PMWSOCM2)
Instructor: Christine Gritmon
Wed. 6:00pm - 9:00pm; 6/22-6/29 (2 sess.)
You have a basic grasp on utilizing social media for business, but are you making full use of all opportunities at your disposal? Learn about performance analytics, advertising basics, community-building strategies, differentiated cross-platform content campaigns, and tying social media together with other marketing initiatives, including your email marketing program, for greater conversion.

More info & registration: http://www.hunter.cuny.edu/ce/Professional%20Development%20Workshops

Social Media I: $225 (PMWSOCM1)
Instructor: Christine Gritmon
Mon. 6:00pm - 9:00pm; 6/8-6/15 (2 sess.)
Sure, you know how to use social media to find old friends and cat memes - but do you know how to make use of it for business? Set yourself up with a strong foundation of social media marketing basics, including figuring out which platforms you should be on, how each platform’s algorithm works, setting up your profiles for maximum effectiveness, content strategy, and audience growth and engagement strategies.

More info & registration: http://www.hunter.cuny.edu/ce/Professional%20Development%20Workshops

Social Media I: $225 (PMWSOCM1)
Instructor: Christine Gritmon
Mon. 6:00pm - 9:00pm; 6/8-6/15 (2 sess.)
Sure, you know how to use social media to find old friends and cat memes - but do you know how to make use of it for business? Set yourself up with a strong foundation of social media marketing basics, including figuring out which platforms you should be on, how each platform’s algorithm works, setting up your profiles for maximum effectiveness, content strategy, and audience growth and engagement strategies.

More info & registration: http://www.hunter.cuny.edu/ce/Professional%20Development%20Workshops