Presumably, your brand is supporting an actual business, and that business has offerings, whether it be products or services. But what are those offerings? How do you make sure that they are supporting your brand? And how do you make sure that your brand is supporting them? How do you put together an offer that gets you where you need to go? How do you make sure it is an offer that you can actually sell?
Today we're gonna be talking with sales and marketing coach Janine Coombes, who specializes in offerings.
Tune in as we talk about:
[00:00] Introductions
[2:23] How Janine got started with helping people define their offers.
[5:48] Why is it important to niche down?
[8:01] How do you find out more about your audience and what they really need?
[12:25] Let’s talk about pricing your offer!
[19:14] Once you have an offer, how do you make sure it sells?
[22:33] How do you put your brand into an offer so you can stand out from others offering the same thing?