I met Jess Zafarris when she was an editor at Adweek, but it turned out she had a whole second personal brand: as an etymologist! We discuss how Jess built two brands somewhat simultaneously, the growth of her profile as an etymologist and author, and what lights her (and others!) up the most about her work as a “word nerd.”
Read moreS5 EP4: Paul Ince on Becoming BizPaul
How did my good friend Paul Ince become BizPaul? We discuss his humble tech expert beginnings, gaining traction on Twitter, starting (and ending) a business, delegation, the personal element of sales, and what lights him up the most about content marketing.
Read moreS5 EP2: Making Magic!
An inspiring conversation with Mario Marchese, aka Mario the Maker Magician, about his journey from teacher, to birthday party magician to the stars, to selling out theatres across the globe⏤all while growing ever more true to his inspirations, his motivations, and the message he has inside.
Read moreS5 EP1: New Season, New Format!
This new season's episodes of "Let's Talk About Brand" are going to be a little different⏤and who better to demonstrate than me? I go through my own personal brand development history, then answer a few key questions about my deeper motivations.
Read moreS4 Ep12: Let’s Talk About A Personal Brand Journey with Michael Stelzner
Some brand journeys are worth taking a look at to see what we can take away from them to build our own brands. And no one is a better example of that than this week’s guest, Michael Stelzner. In today’s episode, Mike is going to walk us through his brand journey from being the white paper guy to the social media guy and into his newest mission. So many great lessons to be learned!
Read moreS4 Ep11: Let’s Talk About Branding for Creatives with Liz Mosley
Today I’m talking to fellow brand designer, Liz Mosely! We dive deep into what it means to develop a brand for creatives, how Liz transitioned her brand from a creative to a service provider and how her podcast Building Your Brand has played into her growth!
Read moreS4 Ep10: Let’s Talk About a Personal Brand Coaching Session with Sarah Scott
This episode is going to be a little bit different. Today, I’m going to give you a little taste of what I do with clients in my personal branding work. This is not nearly as thorough or as specific as I would do with an actual client, but I wanted to give you an episode that hopefully you could take some of this discussion back to yourself and use it to figure out some more of your own personal brand.
Read moreS4 Ep09: Let’s Talk About Branding as an Agency Founder with Kaitlyn Barclay
Kaitlyn Barclay is the CEO and co-founder of Scout Lab. We discuss developing a personal brand by developing your reputation. She talks about how storytelling is a large part of building a brand. And finally, we're going to hear from her about how she put together her personal brand, how that is influenced by being a co-founder and the things that she personally struggled with.
Read moreS4 Ep08: Let’s Talk About Building Your Brand Messaging with Kate DiLeo
This week I am excited to talk with a new friend, Kate DiLeo the owner of Brand Trifecta, a software that helps you build your brand and refine your brand messaging. In this episode we're talking about how to approach building your brand message and how that may differ for a personal brand versus a B2B brand versus a B2C brand. Then we dig into all the parts of branding to understand what you really need to express your brand.
Read moreS4 Ep07: Let’s Talk About Tapping Your Potential with George B. Thomas
George B. Thomas shares his personal brand story. Starting as a developer who started to teach Hubspot, he shares how being himself got the attention of others and started him on a path that led to starting his own agency. Along the way he shares valuable lessons for anyone looking to develop their own personal brand!
Read moreS4 Ep06: Let’s Talk About Personal Brand Impact
Emmanuel Probest talks about how personal brands can make a bigger impact. One of the best ideas that we talk about is how your personal brand is a vessel for an idea. It is a way to relate to people and to express yourself and who you really are. And through that, you can make a bigger impact!
Read moreS4 Ep05: Let's Talk About Design for Personal Brands
A lot of people, when they think of design, they think of a consumer brand or something like that, or, some big corporation, but personal brands also need some design love too. Today I’m talking with brand designer, Amy Walker from Bloom Creative all about the best ways to showcase your personal brand through branding elements.
Read moreS4 Ep04: Let's Talk About Social Selling
What if there was another way to sell in your business? One that was more personal and made the sale easier? What if, by building a strong personal brand, you could make more sales in your business? Would that make selling easier? Then tune into to today’s episode as I talk to my friend Tim Hughes all about the power of social selling, which is rooted in your ability to have a strong personal brand.
Read moreS4 Ep03: Let's Talk About Branding with Books
If you're someone who's been considering writing a book as part of your overall personal brand strategy, then this week’s episode might have the answers you need to get started writing that book! Today I’m talking to Mindy Gibbins-Klein, a. k. a. the book midwife, who has helped hundreds of people get their books out of their heads and onto the page, and ideally, into the hands of people who can benefit from those books and from those ideas.
Read moreS4 Ep02: Let's Talk About Branding and AI with Chris Carr
Today I am talking with Chris Carr about the impact of Artificial Intelligence on Branding. We talk about how you can use AI as a partner and as a tool that does not replace the human side. We're also going to get into some big issues with the fast growth of AI regarding what content can be used to train the AI, how thought leaders can approach it, and how it changes the rules of the game when it comes to SEO.
Read moreS4 Ep01: Let's Talk About Becoming The Brand with Jack Appleby
Welcome to the season 4 premiere of Let’s Talk About Brand! I am excited to welcome Jack Appleby! If you are part of Marketing Twitter, you definitely know his name. And there are a lot of people, who are not the biggest fans of his, but you know what? Here's what matters, they know who he is and they know what he does. And today we get to learn from him!
Read moreS3 Ep42: Let's Talk About Brand Season Finale with Pat Flynn
It’s the season 3 finale of Let’s Talk About Brand, we have a very special guest, Pat Flynn from Smart Passive Income. Pat shares his journey of unintentionally building his personal brand after being laid off from his architecture job. We delved into Pat's personal story and extracted valuable lessons on building a brand, business, and community.
Read moreS3 Ep41: Let's Talk About Branding with from Within with Kimmy Scotti
Ultimately you are building a brand to resonate with people. Understanding those people and what they will connect with is a hugely important part of branding. And today's guest, Kimmy Scotti has experienced building brands from her own personal interests and as an investor in other people's brands.
Read moreS3 Ep40: Let's Talk About Branding with Consciousness with Jonathan Trimble
We've all heard about conscious brands and how they can mean so many different things. It can mean that the product itself is environmentally better for you. It can be about manufacturing processes. Or it can just be connected to a whole lifestyle. And what does it mean to be a founder of a conscious brand? Join me as I discuss this and more with Jonathan Trimble.
Read moreS3 Ep39: Let's Talk About Branding with Action with Tamsen Webster
It's one thing for you to tell people what your brand is, who you are, and what you're about, but it's another thing to show it. And showing it is really what people actually care about. Because let’s face it consumers have pretty sensitive bullshit detectors in this stage of capitalism. So it's more important than ever for brands to make sure that they are walking the talk and not just using it as a branding tool. Today we are having a fantastic conversation about how your brand's core beliefs drive the behaviors that in turn drive your brand.
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