Fab Giovanetti bounds onto any stage she’s invited to “excited and excitable as a Labrador every single day”⏤and it’s highly contagious!

On this episode we discuss how Fab transitioned from hiding behind a community she’d built for health and wellness professionals (and being one herself!), to stepping into more of a general marketing and small business leadership spotlight: first as a podcast host, then as the founder of the Alt Marketing School online learning academy. Now she’s taking it a step further as a fractional CMO.

Fab’s had several touch points over the years where she’s had to rebalance the boundaries and overlaps of her different positions: as a marketer, as a community leader, as an educator, and as her own vibrant self. Through it all, she’s forged a career all about helping people via stronger systems, more effective marketing, and, above all, a sense of fun!

Listen for:

“Big Labrador energy”
Fab’s start as a business and marketing coach for health and wellness entrepreneurs at Health Bloggers Community (later Creative Impact)
Becoming known via community events
“I was kind of hiding behind the company because it was more about community, about others…”
Alt Marketing School Podcast
“I'm going to say the P word: ‘pandemic’”
Sharing her journey as a founder and learning in public
Becoming the go-to for marketing business support
“Helping making marketing better for marketers”
Working out the Fab, the person, and the personal brand, and the expert would play within Creative Impact? And how did you work out the differences and or similarities of how Fab, the person, would factor into Alt Marketing School?
“I'm clear about my mission I'm clear about what I want to do and I'm clear about what I enjoy doing within that as well”
“The energy that I bring in is so essential to the school…I embody it by being an absolute doofhead.”
Why systems are so essential
Showing up
The boundaries and overlaps between Fab and Alt Marketing School
Becoming a fractional Chief Marketing Officer, and adding that to the mix
The drive to help others
What Fab truly delivers to people via Alt Marketing School
How long ago were the 80s?
Her husband’s fans

Find Fab:
LinkedIn
Instagram
fabgiovanetti.com
altmarketingschool.com

❤️

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Fab’s 2022 appearance on “Let’s Talk About Brand”:

My appearance on Fab’s “Alt Marketing School” podcast: