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S3 E9: Rebranding with Marisa Messick
People aren't static, and neither are brands. But how can you keep a brand fresh without negating all the familiarity of its previous incarnation?
Designer Marisa Messick of Quill and Co. has helped create and re-create many a brand, as well as studying what has made big-brand refreshes flop or soar. She shares her tips for balancing consistency and newness, and lets us know what should never change.
People aren't static, and neither are brands. But how can you keep a brand fresh without negating all the familiarity of its previous incarnation?
Designer Marisa Messick of Quill and Co. has helped create and re-create many a brand, as well as studying what has made big-brand refreshes flop or soar. She shares her tips for balancing consistency and newness, and lets us know what should never change.