What are the advantages of live vs. prerecorded video content?
Some advantages of live video:
Better reach on most social media algorithms
Increased ability to engage with viewers
Greater sense of immediacy, intimacy, and realness
No need to edit; you do it and it’s done!
Some advantages of pre-recorded video:
Easier to plan and control
Can batch-create for efficiency
Often allows for higher production quality
Can add more bells and whistles
Advantages of making your own decision:
You’ll be doing what your audience responds to, what works best for your content, and what you prefer creating!
