Welcome back to Let's Talk About Brand! Today’s guest Ryan Foland is all about ditching the act, keeping it real, and bringing his whole self to the table rather than playing some sort of part of what he should be, because what he should be is himself. He’s the perfect person to talk with us today about this week’s topic, branding with authenticity.
Read moreChocolate Johnny on Personalizing a Brand
Today’s guest joins us all the way from Sydney, Australia: the fabulous Chocolate Johnny, talking with us about personalizing a brand.
Read moreRoberto Blake on Creating a Brand, Not Just a Channel
This week we’re talking about building a brand, not just a channel, with YouTube creator and educator Roberto Blake.
Read moreContent Can Be FUN!
A roundup of the most fun-to-create content of 2019 from a variety of top social media and digital marketing professionals.
Read more#MidweekMinute 12/4/19: now with extra jazz hands!
Facebook photo exports, reducing ad discrimination; Instagram vibration?; Twitter nested threads, Business Calendar, Brand Surveys & Privacy Center; YouTube culls duds.
Read more#MidweekMinute 11/27/19: Keep your friends CLOSE
Cocoon; FB considers Close Friends & rewards your Viewpoints, but only Canada gets Whale memes; IG Explore AI; IGTV may go vertical-scroll; Twitter Hide Replies & native scheduling.
Read more#MidweekMinute 10/9/19: Insta just keeps snappin'
Facebook Portal for Workplace; Instagram Threads, AR try-on, no more follower-stalking, and possible Group Stories; YouTube surpasses Netflix among U.S. teens.
Read more#MidweekMinute 10/2/19: Trashing the trash talk
Facebook tests hiding Likes, swipe up to Messenger in Story ads, and works on AR glasses and a VR gaming space; Instagram product launch notifications, Branded Content in IGTV, and @creators; Twitter DM filters; YouTube comment filters, Google Fire; LinkedIn targets audiences.
Read more#MidweekMinute 9/25/19: The Future Is NOW
Facebook suspends apps, kills Group Stories, and wants you to control your phone with your brain (whaa?); Hide Tweets; Instagram restricts body-shaming; YouTube giveth verification, YouTube taketh away, YouTube giveth back; AI video ad placement.
Read more#MidweekMinute 9/11/19: "Likes" ain't nothing but a number...
Facebook Dating, location security options, possible like-count-hiding test; YouTube hides follower counts; Facebook and Instagram in-ad checkout; “Private” Instagram posts not so private; no more text-to-tweet (for now); Twitter Agency Playbook.
Read more#MidweekMinute 7/3/19: Ms. Gritmon if ya nasty
Facebook Ads stop discriminating; Instagram “Chat” sticker, Explore ads, and layout tweaks (bye-bye, scroll); Twitter t tests layout changes, visual themes, and auto-mute; LinkedIn shifts towards relevant content, adds Company Page features, and adds ad retargeting; find me on Girlboss.
Read moreFAQ: Consolidating video traffic
Should you upload your video to each platform independently?
Read moreFAQ: Livestreaming programs
Should you be using a third-party program for livestreams?
Read moreFAQ: Well-equipped
Ring lights, boom mics, DSLR… what kind of setup do you really need to produce great video?
Read more#MidweekMinute 6/5/19: Pinning more IKEA...
Bad news for Pixel advertisers; Facebook rolls out Avatars, enhanced Video Ad creator tools, Instant Article subscription features, a Portal app, and Audience Network game ads; Instagram “branded content” ads, Order sticker, and audience activity insights; Twitter live “call-in” feature; Twitter & LinkedIn both acquire some tech; IKEA embraces Pinterest.
Read moreFAQ: Live and Let Live
FAQ: Video length
Is “more” always more when it comes to video?
Read more#MidweekMinute 5/22/19: Zuck's Swiss bank account?
Facebook updates the algorithm (again), Ad Relevancy Score reporting, external tracking , and brings back “View As Public”; their rumored cryptocurrency gets its own Swiss bank account; Instagram Explore gets new tabs and loses the Direct app; Twitter Developer Labs launching; TweetDeck gets GIFs and Polls.
Read moreFAQ: Camera-shy
“Talking head” videos are not your only option!
Read more#MidweekMinute 5/15/19: Breakin' up is hard to do
Is Facebook too powerful?; Birthday Stories & new small business features; WhatsApp payments; Instagram @shop, fact-checking, and possible music video sticker; MailChimp gets serious about small business tools.
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