Ryan Foland on Branding with Authenticity

Welcome back to Let's Talk About Brand! Today’s guest Ryan Foland is all about ditching the act, keeping it real, and bringing his whole self to the table rather than playing some sort of part of what he should be, because what he should be is himself. He’s the perfect person to talk with us today about this week’s topic, branding with authenticity.

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Content Can Be FUN!

A roundup of the most fun-to-create content of 2019 from a variety of top social media and digital marketing professionals.

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#MidweekMinute 11/27/19: Keep your friends CLOSE

Cocoon; FB considers Close Friends & rewards your Viewpoints, but only Canada gets Whale memes; IG Explore AI; IGTV may go vertical-scroll; Twitter Hide Replies & native scheduling.

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#MidweekMinute 10/2/19: Trashing the trash talk

Facebook tests hiding Likes, swipe up to Messenger in Story ads, and works on AR glasses and a VR gaming space; Instagram product launch notifications, Branded Content in IGTV, and @creators; Twitter DM filters; YouTube comment filters, Google Fire; LinkedIn targets audiences.

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#MidweekMinute 9/25/19: The Future Is NOW

Facebook suspends apps, kills Group Stories, and wants you to control your phone with your brain (whaa?); Hide Tweets; Instagram restricts body-shaming; YouTube giveth verification, YouTube taketh away, YouTube giveth back; AI video ad placement. 

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#MidweekMinute 9/11/19: "Likes" ain't nothing but a number...

Facebook Dating, location security options, possible like-count-hiding test; YouTube hides follower counts; Facebook and Instagram in-ad checkout; “Private” Instagram posts not so private; no more text-to-tweet (for now); Twitter Agency Playbook.

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#MidweekMinute 7/3/19: Ms. Gritmon if ya nasty

Facebook Ads stop discriminating; Instagram “Chat” sticker, Explore ads, and layout tweaks (bye-bye, scroll); Twitter t tests layout changes, visual themes, and auto-mute; LinkedIn shifts towards relevant content, adds Company Page features, and adds ad retargeting; find me on Girlboss.

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#MidweekMinute 6/5/19: Pinning more IKEA...

Bad news for Pixel advertisers; Facebook rolls out Avatars, enhanced Video Ad creator tools,  Instant Article subscription features, a Portal app, and Audience Network game ads; Instagram “branded content” ads, Order sticker, and audience activity insights;  Twitter live “call-in” feature; Twitter & LinkedIn both acquire some tech; IKEA embraces Pinterest.

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#MidweekMinute 5/22/19: Zuck's Swiss bank account?

Facebook updates the algorithm (again), Ad Relevancy Score reporting, external tracking , and brings back “View As Public”; their rumored cryptocurrency gets its own Swiss bank account; Instagram Explore gets new tabs and loses the Direct app; Twitter Developer Labs launching; TweetDeck gets GIFs and Polls.

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