S4 Ep04: Let's Talk About Social Selling

How do you feel about selling in your business? If the very thought makes you feel ‘ick’, then you are not alone.

But what if there was another way to sell in your business? One that was more personal and made the sale easier? What if, by building a strong personal brand, you could make more sales in your business? Would that make selling easier? Then tune into to today’s episode as I talk to my friend Tim Hughes all about the power of social selling, which is rooted in your ability to have a strong personal brand.

Tim talks to us about how people are buying from people which means that ultimately they are buying from people that they know, like, and trust (shout out to Bob Berg). So it’s our goal to show the world that we are not just another salesperson and we are going to do that by leveraging social media. And Tim will give us some ideas on how we can do just that.

Tune in as we explore: 

[00:00] Welcome Tim Hughes

[03:31] What is the problem with the approach that most people make with sales today? And how can that be solved?

[07:12] What should your personal brand (on social media) look like? How does having a personal brand work with or replace a buyer’s need to search for information? Why do we trust people’s opinions over research (in some cases)?

[15:49] People want an experience that is rent-free. Meaning that they want to connect with you, but not end up in a funnel or a sales cycle. So how can companies position their salespeople in a way that their customers go to them and not directly to the company?

[21:32] What kind of content should you be using to create a strong personal brand primed for social selling?

[26:55] How can companies create programs that encourage the development of personal brands?

[29:02] What are Tim’s thoughts about using email lists? And how can you protect your brand from the constant changes in social media platforms?

[34:20] Can this approach be scalable? And should it be?