From hand-hewn street fashion as a teen in Detroit, to the glossy NYC magazine industry, to her present career as half of the AstroTwins astrology duo, Ophira Edut's personal brand has lived through many different incarnations (most of them in tandem with her identical twin sister, Tali). We go through Ophira's many professional adventures and identify some key threads that have always guided her, as well as attracted the notice of others.
Read moreS5 EP6: Community Christina
Christina Garnett has been called “the mother of #MarketingTwitter”—but how did this CCO (Chief Community/Care Officer) discover her knack for bringing people together? As Christina says in this week’s episode, connection is a calling. And if you’re one of the thousands who’ve benefitted from Christina’s fateful December 2020 Tweet, you know it’s a call she has thankfully heeded.
Read moreS5 EP5: Getting Word-Nerdy with Jess Zafarris
I met Jess Zafarris when she was an editor at Adweek, but it turned out she had a whole second personal brand: as an etymologist! We discuss how Jess built two brands somewhat simultaneously, the growth of her profile as an etymologist and author, and what lights her (and others!) up the most about her work as a “word nerd.”
Read moreS5 EP4: Paul Ince on Becoming BizPaul
How did my good friend Paul Ince become BizPaul? We discuss his humble tech expert beginnings, gaining traction on Twitter, starting (and ending) a business, delegation, the personal element of sales, and what lights him up the most about content marketing.
Read moreS5 EP1: New Season, New Format!
This new season's episodes of "Let's Talk About Brand" are going to be a little different⏤and who better to demonstrate than me? I go through my own personal brand development history, then answer a few key questions about my deeper motivations.
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