#InternJaylene shared a bit about what she's learned this summer, and gave us her thoughts on inbound marketing (spoiler alert: inbound marketing is awesome).
#MidweekMinute
A new $99 Twitter ad subscription plan, Facebook's mysterious touch screen speaker device, LinkedIn website demographics, and your very own Snapchat drone.
Read moreSocial: How To Make Great Videos!
My friends The Nerdy Duo Productions - aka Melissa & Erin - know how to make great videos.
They also know why other people keep making crappy videos.
In this weeks episode of Social they share some basic tips on making your social media videos better.
#MidweekMinute: Spark, more Groups, REAL NEWS, and a not-phone
Are you using Amazon Spark? Have you joined a "group" for a page yet? Will you pay Facebook for news? And, last but not least: is Facebook developing a modular smartphone?
Read moreSocial: Why your company should be using Facebook Canvas!
Facebook Canvas is a very cool ad format. Different content blocks - containing any combination of photos, video, text, links, and other content formats - combine to form a unique, immersive brand experience. But what are the best ways to use it? And how can you use it to increase conversion?
Mallorie Rosenbluth, head of social media for Grubhub & Seamless, will discuss her successful use of Canvas, including the ability to retarget ads based on which parts of a Canvas ad a user interacted with (ooh, creepy! And useful!).
#MidweekMinute 7/19/17: Alexa, let's chat
Three major players are dipping their toes into new formats.
Read moreSocial: A Family that Means Business! Special Guest Robin Hayes and Eva Hayes of Lucky Bug Clothing!
Today on Social - Special guest Robin Hayes and Eva Hayes of Lucky Bug Clothing!
This family truly means business, and today on Social we got to discuss their marketing efforts, how they established their adorable brand, as well as how they implement ethical and sustainable business practices!
Read more#MidweekMinute 7/12/17: Everyone's copying everyone else...
Today's #MidweekMinute reminds us that everything is just racing to become everything else
Read moreSocial: Gameify Your Email List!
Email is still the best way to communicate directly with prospects, offer value, and guide fans through the process of becoming customers. Rob Simakovsky's new product, Puzel, encourages social media followers to give you their email addresses & encourages those followers to bring others into the fold.
Read moreI wonder if they can accurately graph how much I miss Jon Stewart...
Sadly, the Comedy Central presentation involved no comedy. It involved charts, and data, and how to chart data. It was really interesting though! (And I won a prize!)
Read moreWhat can we learn from mall management? Plenty.
Sometimes it's good to let the people managing your property within a given community handle communications with their customers. Sometimes, however, it's best to just let corporate run it. How one company learned this lesson...while improving responsiveness and community engagement.
Read more#MidweekMinute 7/5/17
In today's Midweek Minute: bad news for #FakeNews; global WiFi in sight; Snapchat gets creepy
Read moreFinally understanding Agile: making adaptation part of the plan
"Planning" doesn't have to mean you're locked in to a rigid structure. Sometimes, you can plan to be flexible.
Read more"If you love going to Costco, but hate going to Costco..."
I never knew a video taken in a toilet paper warehouse could make me cry, but here we are. Boxed has heart.
Read moreShe had me at "Zack Morris"
The story Mallorie told about retargeting consumers based on which part of a Facebook Canvas they interacted with the most was just a stroke of absolute brilliance.
Read moreMy favorite insights from #SMDay
Highlights from The Content Funnel's #SMDay meetup in NYC
Read moreSurprise POP-UP Social episode at #SMDay
I didn't expect to do my livestream today. I had, in fact, announced that I was not doing it, since I'd be spending the day (Social Media Day, as it happens) at The Content Funnel's #SMDay Meetup in NYC. I figured all the live-tweeting I'd be doing would be plenty, and that perhaps I'd do a few short livestreams of the presentations.
And then I met Michael.
Read moreMy girly tech recommendations!
I've recommended several products to several people; here's how to get a few of my faves. (Contains Amazon Affiliate links)
Read moreNEW! #MidweekMinute on Facebook
A one-minute rundown of the latest social media news
Read moreSocial - with the retail queen of Nyack!
Maria Luisa's business continues to thrive 30 years on, in part because she's always been an early adapter of growth tools such as online commerce and, of course, social media. I discussed that with Maria, and found that her success in all things truly comes down to one word: relationships.
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