360 Marketing Squad on Branding a Collaboration

This week we’re talking about branding a collaboration with 360 Marketing Squad - aka Mike Allton, Jenn Herman, Stephanie Liu, and Amanda Robinson!

Read more

Content Can Be FUN!

A roundup of the most fun-to-create content of 2019 from a variety of top social media and digital marketing professionals.

Read more

#MidweekMinute 11/27/19: Keep your friends CLOSE

Cocoon; FB considers Close Friends & rewards your Viewpoints, but only Canada gets Whale memes; IG Explore AI; IGTV may go vertical-scroll; Twitter Hide Replies & native scheduling.

Read more

#MidweekMinute 9/25/19: The Future Is NOW

Facebook suspends apps, kills Group Stories, and wants you to control your phone with your brain (whaa?); Hide Tweets; Instagram restricts body-shaming; YouTube giveth verification, YouTube taketh away, YouTube giveth back; AI video ad placement. 

Read more

#MidweekMinute 4/12/18: No advertisers were harmed...

Facebook political ad verification, Messenger retraction, Story encouragement; FB & Twitter back Honest Ads Act; Instagram Nametags, story Focus Mode & tag stickers; Snapchat iPhoneX lenses, group video chat, semi-chronological algorithm, new Specs, & Tegna news partnership; Twitter API tweaks; LinkedIn hashtag update confusion; Pinterest Propel program & Promote button expand.

Read more

#MidweekMinute 4/4/18: Data squeeze

Facebook tightens ad targeting restrictions, adds HD video & 360 photos to Messenger, & improves Spaces VR; Instagram also restricts third-party app partnerships, brings GIFs back to stories, & makes story ads full-screen; Snapchat announces 16-person video chats; Pinterest splits discovery from following; LinkedIn debuts B2B video; YouTube short reach ads.

Read more

Presenting with Risa Hoag at Keller Williams

My presentation alongside Risa Hoag of GMG PR on how realtors can more effectively use LinkedIn & other social media platforms to grow their businesses.
Special thanks to Keller Williams Realty and Citizens Bank.

Read more

#MidweekMinute: FB devices & integrations

Facebook gets into home devices & ditches its AI/VA hybrid in beta; Instagram Stories expand to WhatsApp; Ripple follows Bumble in taking on LinkedIn.

Read more

#MidweekMinute: Suggested stories, business DMs, more Snap

Instagram now recommends stories; Twitter empowers businesses with stronger direct messaging tools; Snapchat expands shareability beyond the app and increases ad strength by disabling immediate skips for some clips.

Read more

#MidweekMinute: Imitation is the sincerest form of flattery

Facebook condenses some features, expands others, and generally continues to crush other apps; Twitter continues their expansion kick; Instagram is taking a cue from bots; LinkedIn is taking a cue from that annoying paper clip.

Read more