A roundup of the most fun-to-create content of 2019 from a variety of top social media and digital marketing professionals.
Read moreSocial: FB ad targeting, live from Greece!
Social: Jason Bay on nurturing LinkedIn relationships
Jason Bay of Jason Bay Consulting discusses using LinkedIn to nurture business relationships.
Read moreSocial: Lindsay Owen on branding boutiques
Lindsay Owen (of @marialuisanyack, @theeditorshops & @luluinlohud) discusses content strategy and what makes a good Instagram post.
Read more#INBOUND17: Dharmesh Shah
HubSpot co-founder Dharmesh Shah brings us back to the customer-focused principles of inbound marketing, then announces how HubSpot's products are moving forward with that knowledge.
Read more#INBOUND17: Brian Halligan
HubSpot co-founder Brian Halligan talks about the key differences between startup and scale-up mode and the importance of culture in his keynote at #INBOUND17.
Read more#INBOUND17: Piera Gelardi
Refinery29 founder Piera Gelardi talks about creating the conditions for creativity at #INBOUND17.
Read moreSocial: who are you?
Jessie-Lee Nichols of Impact and I discussed our favorite speakers from #INBOUND17 (a list which includes Michelle Obama, Rand Fishkin, Piera Gelardi, & Brene Brown) and how their recurring messages of culture and identity spoke to each of us.
Read moreMidweekMinute: now expanding to 2:80 (just kidding)
Social: smartify your hustle
The magnetic Ramon Ray of Smart Hustle Magazine and I talked about how an entrepreneur can build their small business. My 3 biggest takeaways: 1. Know what game you're playing; 2. Hustle, grind, passion, persistence; 3. Always be open to learning.
Read moreSocial: a live video about live video!
I actually met Robert C. Stern (aka The Social Leader) on a livestream - his, where we (along with mutual friend Karen Yankovich) were promoting MRCC Social Media Day, at which we were all going to be presenting. His presentation at the actual event was about 22 ideas for how to use video, a presentation spun off from a popular blog post of his. So who better to come on and talk live video ideas?
Read moreSocial: Farewell to #InternJaylene!
#InternJaylene shared a bit about what she's learned this summer, and gave us her thoughts on inbound marketing (spoiler alert: inbound marketing is awesome).
Social: Why your company should be using Facebook Canvas!
Facebook Canvas is a very cool ad format. Different content blocks - containing any combination of photos, video, text, links, and other content formats - combine to form a unique, immersive brand experience. But what are the best ways to use it? And how can you use it to increase conversion?
Mallorie Rosenbluth, head of social media for Grubhub & Seamless, will discuss her successful use of Canvas, including the ability to retarget ads based on which parts of a Canvas ad a user interacted with (ooh, creepy! And useful!).
Surprise POP-UP Social episode at #SMDay
I didn't expect to do my livestream today. I had, in fact, announced that I was not doing it, since I'd be spending the day (Social Media Day, as it happens) at The Content Funnel's #SMDay Meetup in NYC. I figured all the live-tweeting I'd be doing would be plenty, and that perhaps I'd do a few short livestreams of the presentations.
And then I met Michael.
Read more#MRCCSocial: 22 Livestreaming ideas with Robert C. Stern
Storify threads of my live tweets from last week's #MRCCSocial conference.
What to livestream about? Robert C. Stern’s got your back with 22 great ideas to get you started.
Read more#MRCCSocial: Content Marketing with Ramon Ray
Storify threads of my live tweets from last week's #MRCCSocial conference.
The great Ramon Ray blew all our minds as we hung on his every word and learned how to use smart content marketing to maximize business.
Read more#MRCCSocial: Pattie Simone keynote
Storify threads of my live tweets from last week's #MRCCSocial conference.
First up: conference organizer & opening keynote speaker Pattie Simone of WomanCentric discusses WHY and HOW we need to use social media.
Read more