S3 E6: Branding Smarter, Not Harder with Fab Giovanetti

Being yourself shouldn't feel like work—but when you're trying to build a personal brand, it sure can feel like it! 

Fab Giovanetti of Alt Marketing School helps us understand how to focus our time and energy on what really matters, so we've got some left over to actually enjoy life.

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S3 E5: Knowing What's Working with Katie Robbert

It's exciting to see lots of "likes" on our posts, and disheartening to see lower engagement—but which numbers actually matter, and why? 

As data scientist Katie Robbert of Trust Insights tells us, it's important to understand which metrics do and don't matter as we build our personal brands, and how we can use that information to strengthen our strategy moving forward.

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S3 E4: Branding With Influence with Jason Falls

There's a big difference between so-called "influencers" with millions of followers, and people with actual influence on the people around them.  Jason Falls works with professionals to build the kind of trust and expertise that inspires real action. He shares what matters, what doesn't, and how to leverage that influence for good and not evil.

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