One top question social media strategists ALWAYS receive:
How can I get more followers?
Read moreSocial returns, with two of my faves!
SOCIAL is back! Julie & Jen of DepICT Media discuss how small, local businesses can turn last year’s Facebookpocalypse algorithm change to their advantage. Also, Wendy’s, because Wendy’s.
Read more#MidweekMinute 5/16/18: take a break
Facebook cryptocurrency (maybe); FB bans 200 data-trolling apps; FB Live multi-stream & rewind; India-first FB Story features; Instagram emoji slider & unreleased "Time Spent" metric; YouTube "take a break" feature & Android voice remote; Snapchat re-redesign; Twitter troll traps; LinkedIn sizes you up.
Read more#MidweekMinute 5/9/18: taking care of business
Facebook explores blockchain, expands reactions with Avatars, won’t advertise on dating service, tests possible subscription model, and develops image AI; Twitter encrypting DMs; Instagram business tools include ecommerce & CTAs; Story Song Stickers; beauty unit; WhatsApp integrates Facebook & Instagram videos; Pinterest on Hootsuite.
Read more#MidweekMinute 5/2/18: A twist of F8
FB’s Hate Speech glitch; Messenger Bots, translation & AR; FB dating, 3D photos & VR Memories; Oculus Go VR headset & FB smart speakers. Instagram group video chats, third-party integrations, Camera Effects, feature testing rumors, customized Explore & anti-bullying AI. Twitter prioritizes news. Snapchat specs & Snappable AR game, Story Ads, non-skippable video ads & redesign rollback. Pinterest filters beauty results & enhances experience for the visually impaired.
Read more#MidweekMinute 4/25/18: Greater transparency for all
Facebook transparency in content standards & data use; "Premieres” streams pre-recorded video & pre-roll ads roll out to more videos; playable game preview ads, "loyalty prediction" advertising, and political ad identity verification; Instagram Story batch uploads; Snapchat selfie game, Viacom programming, and tabs; Pinterest dynamic cover images for businesses; Reddit advertising.
Read more#MidweekMinute 4/18/18: Putting the FACE in Facebook (& Snapchat!)
FB's facial recognition security kerfuffle; Snapchat lens creation & ecommerce open up; Facebook Stories AR; DL your Insta; LinkedIn GIFs.
Special guestpert: Chris Strub!!!
Read more#MidweekMinute 4/12/18: No advertisers were harmed...
Facebook political ad verification, Messenger retraction, Story encouragement; FB & Twitter back Honest Ads Act; Instagram Nametags, story Focus Mode & tag stickers; Snapchat iPhoneX lenses, group video chat, semi-chronological algorithm, new Specs, & Tegna news partnership; Twitter API tweaks; LinkedIn hashtag update confusion; Pinterest Propel program & Promote button expand.
Read more#MidweekMinute 4/4/18: Data squeeze
Facebook tightens ad targeting restrictions, adds HD video & 360 photos to Messenger, & improves Spaces VR; Instagram also restricts third-party app partnerships, brings GIFs back to stories, & makes story ads full-screen; Snapchat announces 16-person video chats; Pinterest splits discovery from following; LinkedIn debuts B2B video; YouTube short reach ads.
Read more#MidweekMinute 3/28/18: Insta listens to the people (not in a creepy way)
Facebook faces FTC woes & Android data controversy, tweaks privacy controls, and takes its local news push global; Instagram makes its algorithm more chronological, and adds tags & hashtags to profiles; Snapchat introduces third-party app integrations, buys a 3D VR gaming developer, & unveils Map Explore.
Guest: Jenn Herman of Jenn's Trends
Read more#MidweekMinute 3/21/18: Brought to you by Big Data!
SPECIAL GUESTS: Azriel Ratz, Brian "iSocialFanz" Fanzo, Madalyn Sklar
Facebook data abuses, creator monetization, Instant Games & Express Wi-Fi; Twitter breaking news, Video Moments, business ad subscriptions & cryptocurrency ad ban; Instagram sharing & shopping expansion; LinkedIn video lenses & referral button; Pinterest shoppable ads; YouTube livestreaming & pic-in-pic.
#MidweekMinute 3/14/18: Blue checks all around!
Twitter re-examines verification; Facebook's data-mining App Lock, news for Watch, music licensing, location-based AR, and disappearing Messages; Snapchat user-generated AR lenses, story tagging, and branded Explore ads; GIPHY down; chronological Instagram; Microsoft Pix adds business card contacts to LinkedIn & ups business news; PLUS a live update from #SXSW courtesy of Brian Wallace of NowSourcing!
Read more#MidweekMinute 3/7/18: News you can USE!
NEW & IMPROVED #MidweekMinute!!! Also... Have you downloaded Vero?; New Snap Specs, Hands-Free mode & Full Body lenses; Instagram Video/Voice Calling & Portrait Mode; Twitter Bookmarks; Facebook Explore, Breaking News, Video Ads, Trip Advisor, Voice Clips, & Messenger Broadcast
Read more#MidweekMinute (sorry, no video!)
Facebook metrics, news subscriptions, jobs, facial recognition opt-out, & streaming music rumor; Facebook Messenger friend adds & chat plug-in; Twitter limits automated tweets; YouTube adds tagging, captioning, & chat replay.
Read more#MidweekMinute: Adding more functions all around
Facebook Lists, paywalls, & video news; Instagram Direct privacy controls; Snapchat adds GIFs & tabs; Snapchat/Nike eCommerce partnership; Twitter livestreams news & drops Mac app; LinkedIn estimates salaries & eases scheduling.
Read more#MidweekMinute: Snap, Pinterest & Google expand interactivity
Facebook tests downvotes, and gets animated, communal, and protective; Instagram story sharing; Snapchat opens marketing API, Maps feature, creator tools, and free ads; Pinterest rearrangements & visual/text search; Google AMPs up Gmail & search.
Read morePresenting with Risa Hoag at Keller Williams
My presentation alongside Risa Hoag of GMG PR on how realtors can more effectively use LinkedIn & other social media platforms to grow their businesses.
Special thanks to Keller Williams Realty and Citizens Bank.
#MidweekMinute: better visuals & more advertising power
Facebook friend limits, Watch revamp, and audience insights; Google Pixel 2 Visual Core expands to apps; Snapchat text options, mute, and Snap Store; Instagram Stories type, Story ads, and video chat rumors; welcome Daisie.
Read more#MidweekMinute: Instagram Scheduling is here!!!
Instagram Scheduling... and maybe video chat (maybe); Twitter Sponsored Moments and video sharing; Snapchat's Bitmoji expands; Facebook prioritizes local stories, ups the ante on privacy, tests tipping for gamers, and bans cryptocurrency advertising.
Read more#MidweekMinute: Stories about stories
Facebook upgrades security, newsworthiness, Story publishing flexibility, and makes video viewing more social. Instagram Stories adds GIFs, text-only stories, a screenshot notification feature, and activity status. Snapchat Stories are now shareable, and adds valuable advertising features. WhatsApp goes business.
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