It's one thing for you to tell people what your brand is, who you are, and what you're about, but it's another thing to show it. And showing it is really what people actually care about. Because let’s face it consumers have pretty sensitive bullshit detectors in this stage of capitalism. So it's more important than ever for brands to make sure that they are walking the talk and not just using it as a branding tool. Today we are having a fantastic conversation about how your brand's core beliefs drive the behaviors that in turn drive your brand.
Read moreS3 Ep38: Let's Talk About Branding with Influencers with Yash Chavan
If used properly, influencer marketing can be an incredible tool to help build your brand. Or if you want to be an influencer, it can be an incredible part of your personal brand. But whether you are the influencer creator or you're the consumer brand who is working with them, you have to be really careful to make sure that that influencer marketing partnership is going to build both brands in the right way.
Read moreS3 Ep37: Let's Talk About Brand Conversation with Brooke Sellas
This week's conversation about brand conversations was a really, really great conversation. Our guest, Brooke Sellas, literally wrote the book on brand conversations, and this is such an important part of both customer care and brand impression.
We talked about different ways that those conversations can take place, whether it is in public, on social media, on dark social, or one-on-one. We talk about the team that you should have in place and how you should prepare them to make sure that those conversations put the best foot possible forward for your brand, and we delved into emerging technologies such as Chat and AI when it comes to customer conversations.
You won’t want to miss this conversation about conversations.
Read moreS3 Ep36: Let's Talk About Branding and Culture with Dr. Marcus Collins
Do you know what Beyonce, Jesus Christ, and Patagonia have in common? They all have brands that have shaped the culture that surrounds them.
In today’s branding conversation, I am talking to Dr. Marcus Collins. We talk about what your brand needs to do if you want to fit into a certain cultural framework, and especially if you want to smash it and really forge your own path within the culture.
Read moreS3 Ep35: Let's Talk About Empowered Branding with Tigz Rice
Stepping into the spotlight of your own personal brand can be a very empowering activity, and it really does involve empowering yourself with a certain amount of fearlessness to show up as your true self, to bring your personality into it and to just really say here’s who I am, here’s what I stand for and what I am all about.
But how does that empowerment come across in your brand photography? Tune in to find out.
Read moreS3 Ep34: Let's Talk About Branding and Persuasion with Jason Harris
On this episode of Let’s Talk About Brand, we dive into the persuasiveness of your brand with Jason Harris. Not sure what that even means? Then you’re in the right place. We’re talking about what persuasion is, what it means, and what branding has to do with your ability to persuade.
S3 Ep33: Let's Talk About Branding Your Offer with Janine Coombes
On this episode of Let’s Talk About Brand, we dive into your business offers. Presumably, your brand is supporting an actual business, and that business has offerings, whether it be products or services. But what are those offerings? How do you make sure that they are supporting your brand? And how do you make sure that your brand is supporting them? How do you put together an offer that gets you where you need to go? How do you make sure it is an offer that you can actually sell?
Read moreS3 Ep32: Let's Talk About Building Your Brand Through Speaking with Bri Williams
On this episode of Chat About Brand, we dive into the world of speaking engagements as a means of building your brand. Our guest, Bri Williams, a speaker coach, shares valuable insights on how to know you are ready to take the stage and take it from something you do occasionally to actually building a sustainable business.
Read moreS3 E31: Let's Talk About The Evolution of Brand Experience with Benoit Vatere
Today we are taking a nice little journey through time with Benoit Vatere of Mammoth Media as we talk about how brands have leveraged on online presence from Web1 through Web3.
Read moreS3 E29: Big Branding for Small Business with Erik Huberman
This week's topic we are talking about something especially near and dear to my heart, which is how small companies can build strong, amazing brands, just like the big guys while remembering that small can be a superpower. We are specifically focused on how small businesses can gain access to opportunities, tools, skills, and strategies that they may not otherwise be privy to or think of.
Read moreS3 E28: Branding a Micro-Niche with Melissa LuVisi
This week's topic is definitely one that is very relevant to a lot of brands, which is branding a micro-niche. This will be especially relevant if you are in B2B or tech or something similar. In the case of a micro niche, your audience is hyper-targeted and much smaller in size. This can make designing your branding and marketing more difficult than it would be for larger niches that have thousands or hundreds of thousands in their potential market. Today’s guest is going to show us how she has taken her experience in branding and marketing large B2C companies and applied it to a B2B micro niche.
Melissa LuVisi, the Chief Strategy Officer at tab32. tab32 is the leading innovator of dental practice management technology.
Read moreS3 E27: Branding For Executives with Ashley Faus
"Building internal thought leaders is a topic that is frequently overlooked in personal branding. We all know that pretty much every industry has its thought leaders and companies are starting to get wise to realize that they have really smart people who might be the people other people are listening to. Thought leadership is great for the company's reputation, brand loyalty, and recruiting.
Ashley Faus, Director of Integrated Product Marketing at Atlassian discusses why companies need to develop their thought leaders and some of the best ways they can support those initiatives.
Read moreS3 E26: Brand Sustainabilty with Katie Klencheski
"Brand Sustainability" Here is a term that means different things to different people, different brands, and even different industries. But what is it really and how should your brand respond?
Katie Klencheski from SMAKK Studios discusses what brand sustainability really is and how brands can make a meaningful impact that resonates with their customers.
Read moreS3 E25: Thought Leadership with Katie McKiever
"Thought Leadership." We've all heard the term. But what exactly does it mean, and who can it benefit?
Katie McKiever discusses why thought leadership matters for ALL professionals⏤even those with employers⏤and how we can earn some of it for ourselves.
Read moreS3 E24: Branding And Networking with Beth Granger
A strong network and a strong personal brand are not the same thing. But they can certainly benefit each other⏤or, if done poorly, damage each other.
Beth Granger discusses how crucial the right networking can be to building your personal brand, and how to ensure you're communicating your brand well to new connections, whether in person or online.
Read moreS3 E23: Branding And Surrender with Kute Blackson
So much of personal branding involves getting out of our own way. Silencing the doubting voices within us and around us so that we can forge our own path. Surrendering to the greater reality of who we are and what we're meant to do⏤the rest be damned.
Transformational coach Kute Blackson has seen the power of surrender to set people free to be their greatest selves. We discuss how surrender is an essential step to bringing greater purpose to our brands⏤and lives.
Read moreS3 E22: Branding Boldly with Robin Albin
No, you don't have to invent something totally brand new and different in order to have an impactful brand...but it certainly doesn't hurt to buck trends and chart your own branding path sometimes!
Robin Albin has helped create unique brand positionings and voices in a variety of industries. She discusses how to make sure your brand stands out from the crowd in a memorable way.
Read moreS3 E21: Building An Empowering Personal Brand with Allison Walsh
Self-empowerment is, of course, one of the benefits of a strong personal brand⏤but the strongest opt to bring others up along with them.
Throughout her varied career, Allison Walsh has always made it a priority to use whatever power she has to empower others in turn. She guides us through some ways to do it and why it matters.
Read moreS3 E20: Branding With Sound & Motion with David O'Hearns
We know how important it is to determine how our brand looks (colors, fonts, even people), speaks (brand "voice"), and feels...but what about how it sounds—literally? What about how it moves?
In his work creating multimedia pieces for brands, David O'Hearns has learned the importance of sound and motion in creating and conveying an overall brand impression. We discuss what that means and how to define it.
Read moreS3 E19: Brand Storytelling with Scott Newman
What makes your brand worth listening to?
It's all about the story your brand is telling—and how.
Scott Newman of work x work and On Air Fest discusses the importance of telling your brand story through content, with a focus on podcasting as a uniquely powerful medium.
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