Dos and don’ts for communicating your business’s reopening or current status.
Read more#MidweekMinute 12/4/19: now with extra jazz hands!
Facebook photo exports, reducing ad discrimination; Instagram vibration?; Twitter nested threads, Business Calendar, Brand Surveys & Privacy Center; YouTube culls duds.
Read more#MidweekMinute 11/27/19: Keep your friends CLOSE
Cocoon; FB considers Close Friends & rewards your Viewpoints, but only Canada gets Whale memes; IG Explore AI; IGTV may go vertical-scroll; Twitter Hide Replies & native scheduling.
Read more#MidweekMinute 10/9/19: Insta just keeps snappin'
Facebook Portal for Workplace; Instagram Threads, AR try-on, no more follower-stalking, and possible Group Stories; YouTube surpasses Netflix among U.S. teens.
Read more#MidweekMinute 9/25/19: The Future Is NOW
Facebook suspends apps, kills Group Stories, and wants you to control your phone with your brain (whaa?); Hide Tweets; Instagram restricts body-shaming; YouTube giveth verification, YouTube taketh away, YouTube giveth back; AI video ad placement.
Read more#MidweekMinute 9/18/19: Creators gonna create
Major Facebook Creator Studio announcements (including Instagram scheduling!); Facebook Chat posts; Portal TV; YouTube profile cards out trolls; LinkedIn skill verification.
Read more#MidweekMinute 9/11/19: "Likes" ain't nothing but a number...
Facebook Dating, location security options, possible like-count-hiding test; YouTube hides follower counts; Facebook and Instagram in-ad checkout; “Private” Instagram posts not so private; no more text-to-tweet (for now); Twitter Agency Playbook.
Read more#MidweekMinute 7/3/19: Ms. Gritmon if ya nasty
Facebook Ads stop discriminating; Instagram “Chat” sticker, Explore ads, and layout tweaks (bye-bye, scroll); Twitter t tests layout changes, visual themes, and auto-mute; LinkedIn shifts towards relevant content, adds Company Page features, and adds ad retargeting; find me on Girlboss.
Read moreFAQ: Consolidating video traffic
Should you upload your video to each platform independently?
Read moreFAQ: Well-equipped
Ring lights, boom mics, DSLR… what kind of setup do you really need to produce great video?
Read moreFAQ: SEO
You know you need to work on your “SEO” - but do you know what it even is?
Read more#MidweekMinute 5/1/19
Facebook moves towards more small-group and one-on-one communciations; Instagram adds Story features; Twitter signs video contracts; LinkedIn hooks up freelancers.
Read moreFAQ: Is Facebook dead?
Is anyone still on Facebook?
(Spoiler alert: I am… and so are loads of people who claim not to be!)
Read moreFAQ: Must I advertise on social?
Is “organic” dead on social media?
Read more#MidweekMinute: App Tweaks
Facebook’s playing with swipeable hybrid interfaces & Messenger reabsorption; Insta cracks down on buttcracks; “twttr” (yes) also plays with swipes, and goes darker; I give LinkedIn’s newest feature an “angry face” emoji.
FAQ: Getting active on LinkedIn
LinkedIn intimidates some people and bores others - but it’s become a pretty dynamic networking hub that you shouldn’t miss.
Read moreFAQ: Should I use a Group or a Page?
Facebook Groups - are they right for you?
Read moreFAQ: Do I still need a website?
Social media, websites - do you really need both?
Read moreBAREing Our Inhibitions with Susan Hyatt
Lessons in empowerment from coach Susan Hyatt at the NYC launch party for her new book, “BARE.”
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