Lindsay Owen (of @marialuisanyack, @theeditorshops & @luluinlohud) discusses content strategy and what makes a good Instagram post.
Read more#INBOUND17: Michelle Obama keynote
Former first lady Michelle Obama gave a candid talk on self-identity in a much-anticipated keynote address at #INBOUND17.
Read more#INBOUND17: Roxane Gay at The INBOUND Studio
Author Roxane Gay in an intimate The INBOUND Studio livestreamed interview talks about her writing process, fiction vs. nonfiction, and what she plans to discuss with Michelle Obama the next morning on the #INBOUND17 stage.
Read more#MidweekMinute 10/4/17
#MidweekMinute (and a half; whoops!): Facebook facial recognition, Russian ads, and a "lite" version of Messenger; Snapchat artist collab; swipe right on Bizz; LinkedIn geofilters
Read more#INBOUND17: Dharmesh Shah
HubSpot co-founder Dharmesh Shah brings us back to the customer-focused principles of inbound marketing, then announces how HubSpot's products are moving forward with that knowledge.
Read more#INBOUND17: Brian Halligan
HubSpot co-founder Brian Halligan talks about the key differences between startup and scale-up mode and the importance of culture in his keynote at #INBOUND17.
Read more#INBOUND17: Adam Grant
Adam Grant of the Wharton School of Business discusses creating space for new ideas at #INBOUND17.
Read more#INBOUND17: Jen Rubio
Away founder Jen Rubio talks about creating a culture, not just a product, at #INBOUND17.
Read more#INBOUND17: Piera Gelardi
Refinery29 founder Piera Gelardi talks about creating the conditions for creativity at #INBOUND17.
Read more#INBOUND17: Brene Brown
Author Brene Brown talks about belonging & connection at #INBOUND17.
Read moreSocial: who are you?
Jessie-Lee Nichols of Impact and I discussed our favorite speakers from #INBOUND17 (a list which includes Michelle Obama, Rand Fishkin, Piera Gelardi, & Brene Brown) and how their recurring messages of culture and identity spoke to each of us.
Read moreMidweekMinute: now expanding to 2:80 (just kidding)
Social: smartify your hustle
The magnetic Ramon Ray of Smart Hustle Magazine and I talked about how an entrepreneur can build their small business. My 3 biggest takeaways: 1. Know what game you're playing; 2. Hustle, grind, passion, persistence; 3. Always be open to learning.
Read moreSocial: getting creepy with Audience Targeting
Audience targeting ninja Will Tygart of Tygart Media tells us how and why.
Read moreGetting More Bang for your Buck with Facebook Ads
Video of my presentation at the Nonprofit Learning Lab's Philadelphia Institute, "Getting More Bang for your Buck with Facebook Advertising."
Read moreSocial: Go update your LinkedIn!
LinkedIn used to be a static place to park your online resume. In recent years, however, LinkedIn has really upped its game, becoming an active and vibrant place to nuture community, establish thought leadership, and to find and be found. Established LinkedIn expert Karen Yankovich offers best practices for harnessing the power of this professional tool.
Read moreSocial: a live video about live video!
I actually met Robert C. Stern (aka The Social Leader) on a livestream - his, where we (along with mutual friend Karen Yankovich) were promoting MRCC Social Media Day, at which we were all going to be presenting. His presentation at the actual event was about 22 ideas for how to use video, a presentation spun off from a popular blog post of his. So who better to come on and talk live video ideas?
Read moreSocial: special Berkshires edition
Talking small, local business with a small, local business here in the Berkshires - SoCo Creamery!
Read moreSocial: iSocialFanz on getting the most out of conferences & events
Brian "iSocialFanz" Fanzo discusses how to get the most out of conferences and appearances.
Read more#MidweekMinute: New YouTube & LinkedIn developments; new follows on FB & Insta
New YouTube & LinkedIn developments; new follows on FB & Insta
Read more